UPDATES: 

1. • Lounge in vehicles from car2go
   

2. • #PowerUpATX will be powered by Capdase - providing Capdase Dual USB Power Adapter & Cable Kit iPhone/iPod chargers for the use of guests on both days
   

3. • Pizza courtesy of Home Slice Pizza at the lunch time hour
   

4. • Chance of winning a Bonobos swimsuit 
   

5. • Take away eco-friendly tote bags from Gables Park Plaza including Uchi gift cards and Bonobos Koozies for the first 100 guests each day
   

As Austin is descended upon by a bevy of national lifestyle brands presented as lounges, showcases, and panels, two area companies are teaming up to present a decidedly Austin take on culture and entertainment with “#PowerUpATX: Rest, Relax, and Recharge.”

Launch787 (producers of Austin Fashion Week, Modern Home Tour, et al) and Wyatt Brand (public relations, design, and branding for predominantly cultural clients) have conceived of a novel approach to a SXSW event: rather than leading attendees through a stanchioned maze before bombarding them with cheap freebies and fleeting flash, why not create a place for the weary to rest, relax, and recharge.

WHERE:606 East 3rd Street, Austin, TX

                 (next to the Convention Center, behind Moonshine)

WHEN:Monday, March 15, 11 am to 4 pm (Wyatt Brand day)

Tuesday, March 16, 11 am to 4 pm (Launch787 day)

#PowerUpATX will be just that. From 11 – 4 on the 15th and 16th, they are opening a patio lounge behind the Launch787 headquarters just behind Moonshine in the shadow of the Convention Center. There, guests can plop down, plug in their phones, and take in some local culture while enjoying:

1. •        Powered by Capdase iPhone/iPod chargers
   

2. •        Lounge in vehicles from car2go
   

3. •        Pizza from Home Slice Pizza
   

4. •        Coffee from Elixer’s Tin Bean, Kendall Jackson wine,
   

5. •        or a cocktail mixed with Waiulua Soda
   

6. •        Performances and chats with arts notables and emerging musicians
   

7. •        Chair massage by Ahhh! My Massage
   

8. •        Mani/Pedis by Garbo Salon
   

9. •        Browse a carefully edited selection of items from area boutiques
   

10. •        Get a free MAP Austin Downtowner—a hot-off-the-presses map celebrating the company’s 10th anniversary
    

Wyatt Brand: Monday, March 15th

On the first day, guests will be treated to sets and conversations with Wyatt Brand clients including Ron Berry of Fusebox Festival presenting a slideshow and conversation about his 10 days innovative art in Austin; a comic signing and chat with creator Jason Neulander and artist Tim Doyle of The Intergalactic Nemesis comic/production/app; Josh Robins and Louis Landry of The Invincible Czars will do a live demo of scoring a silent film and a chat with the new director of the American Genre Film Archive, Oliver Franklin; a performance from musician Dave Madden and hi-def listening station for his new album "Open-Eyed" and "Broken Wide."

11a - Members of the Invincible Czars with Oliver Franklin

12p - Fusebox Festival’s Ron Berry

1p - Dave Madden

2p - Creators of The Intergalactic Nemesis

3p - Wyatt Brand birthday cake and client toast

Wyatt Brand is also celebrating its fourth birthday on the 15th and will be toasting clients and colleagues at 3 pm. Guests are invited to have some birthday cake from Austin’s own Sweetish Hill. SXSW attendees will be interested in the official SXSW Film noontime series "Sound & Scene: Films with Live Scores" at Alamo Ritz March 17-20, partially arranged by Wyatt Brand and featuring clients Golden Hornet Project and The Invincible Czars.

Launch787: Tuesday, March 16th

On day two, guests can relax and enjoy acoustic sets from The Soldier Thread, Danny Malone, Arthur Yoria, Dana Falconberry and Lost Werks while partaking in some retail therapy from frequent Launch787 event participants Touch of Sass and Spectacle Sunglasses. There will also be onsite, chair massages from Ahhh! My Massage and mini manicures/pedicures to relieve those aching hands and feet.

Launch787 Music performances will be:

11a - Lost Werks

12p - Dana Falconberry

1p -         Arthur Yoria,

2p -         Danny Malone

3p         The Soldier Thread.